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Raising awareness of nature protection with WWF®

Games and toys to sensitize children to the importance of biodiversity.

Parents and children feel more and more concerned about the protection of the environment. Attentive to the composition of games and toys, families adapt their mode of consumption to offer children durable and well thought out toys, in accordance with their convictions.

From composition to playability, including packaging, these are values that we share at Janod. And who better than the WWF®, one of the leading independent environmental protection organizations in the world, to support us in our environmental approach?

Because acting together is the key to preserving our resources, and because children are the citizens of tomorrow, we have been associated with the WWF® since 2019 and have thus created a collection of toys to raise awareness among the youngest about the protection of biodiversity: 36 wooden and/or cardboard game references, for children aged 12 months to 10 years and over. Let's discover them!

Our wooden and/or cardboard games in partnership with the WWF®

Toys designed sustainably, with more responsible materials

The raw materials used in the composition of our toys are never chosen at random. The texture of the final product, its color, its use, its weight, its durability... These are all parameters that we take into account when designing our Janod games.

The toys in our collection in partnership with the WWF® are made from more sustainable materials: FSC®-certified wood and cardboard (an eco-label which ensures that the wood comes from responsibly managed forests), mixed or recycled, vegetable ink and water-based paint.

FSC® certified wood and cardboard

Vegetable inks

Water-based paints

Cardboard games made in France

FSC®, what is it?

FSC® certification, to ensure that the wood comes from responsibly managed forests.

Raising children's awareness of environmental protection, while having fun!

The objective of this range, designed in partnership with the WWF®, is to raise children's awareness of the importance of protecting the environment, by transmitting to them key messages on the preservation of biodiversity in a fun way.

Who said discovering waste recycling or renewable energy had to be boring? To inspire the younger generation and make children want to mobilize for nature, we have designed each game according to the age group it is aimed at, always with a theme related to ecology or environment. Because it is essential to understand nature to better protect it.

From 1 to 2 years old: wooden toys with animals

A more responsible and always safe composition for baby, early childhood toys that help stimulate fine motor skills, vocabulary or even the recognition of shapes and colors: the wooden toys in our WWF® range represent the first little ones garden animals or insects that babies learn to recognize at their own pace. Name the animals and their baby, match them to their surroundings...

To start your discovery of nature gently, what could be better than a small wooden puzzle, a stackable one with a pretty face or a 2-in-1 toy to walk around ?

From 2 to 3 years old: first age toys, in the heart of nature

To satisfy the curiosity of toddlers and allow them to learn more about the animals of the forest or the jungle, you will find among the Janod toys designed in collaboration with the WWF®balance games symbolizing the importance of each species in an ecosystem, the first construction games in which birds and other specimens nest, or evolving cardboard puzzles whose number of pieces follow the child's progress.

Most of the games in this collection designed for children aged 2 to 3 offer various levels of play, to have fun in several board game ways or to experiment on their own.

From 4 to 5 years old: fun games for the curious little ones

From the educational board game to the panoramic puzzle, and the magnetic board : the games in our collection in partnership with the WWF® for children from 4 years old invite manipulation, for a more concrete exploration of nature and what makes it up. Like a seek and find game, children set off to discover the footprints, fruits and vegetables of the world and understand the precarious balance of an ecosystem and the role that each species plays within it.

Through more classic games such as the game of 7 families or educational puzzles, or more original such as our  construction games or our magnetic board to hang on the theme of the pond, adults benefit from a playful medium to approach essential notions with the children around the environment.

From 6 to 7 years old: educational games for mini-explorers

From the age of 6, eco-gestures are part of children's daily lives: saving water, turning off the lights, throwing in the right bin... At school or in town, they are always curious to understand how waste is sorted or what energy source powers a building or vehicle. Animal lovers, on the other hand, enjoy learning more and more about endangered species and their habitat.

To answer children's questions and satisfy their curiosity, you will find in this  collection designed in partnership with the WWF®puzzles of 100 to 350 pieces with which models or explanations are provided, educational board games to challenge more keen on ecology, or even cooperative games allowing everyone to learn together.

From 8 years old: challenge your knowledge of ecology

You have already discussed certain notions with your child about ecology, how about now trying the challenge with family or friends to, perhaps, learn even more? This is what our educational board games designed in partnership with the WWF® offer : it's an opportunity to build a wind turbine all together, to test your knowledge of green energy and even where your favorite fruits and vegetables come from!

The collaborative aspect is at the heart of the games and puzzles designed for children from 8 years old: in addition to the educational virtue of collaborative games in general, knowing how to work together for the same cause is what encourages learning and taking action in favor of ecology.

Janod and WWF®: acting together to preserve our planet

In 2019, the JURATOYS group, of which the Janod brand is a part, joined the SME Club "Entrepreneurship for the Planet" of WWF® France. This network brings together partner companies committed to helping preserve the environment.

Launched in 2021, our collection of responsible games and toys aims to raise awareness among children (and parents) and the preservation of the environment through play.

This range of more ecological toys is not our only action in partnership with the WWF®: for each product of this collection sold, we donate a percentage of the sale price to support the actions of the NGO.

Janod is committed to the youngest and their development, by promoting values ​​such as the development of children through play and the protection of the environment in which they will grow up: